Arete, Sport and Society, American Sport History, Summer Olympics, Barcelona, NBC, NBA, Dream Team, Basketball
Basketball; Olympics; National Basketball Association; Jordan, Michael, 1963-; Sports sponsorship; National Broadcasting Company
The 1992 Summer Olympics from Barcelona is less than a week old and already I am irritated by any number of things, but especially by NBC. Those who chart such things tell us that NBC will provide 161 hours of mostly taped coverage of the XXVth Olympiad. What they don't tell us is that of these 161 hours, approximately 10 minutes of each hour contains actual event coverage. The other 50 minutes of the hour are filled with commercials from every major U.S. corporation featuring Olympic athletes past and present; promotional spots for NBC programming; endless carping about the personal hardships of the athletes and the sacrifices of their families; and banal analysis and commentary by sportscasters who, in the past, seemed to have some sense.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Olympics in Barcelona: Up Close and Personal" (1992). On Sport and Society. 351.