Keywords
Arete, Sport and Society, American Sport History, Basketball, March Maddness, NCAA Basketball Tournament, College basketball, NCAA, CBS, Money, Corporate sponsorship
Subjects
NCAA Basketball Tournament; National Collegiate Athletic Association; CBS Television Network; Money; Corporate sponsorship
Introduction
This year it's the Road to Seattle. And as usual the Road goes through CBS television in New York because in 1989 CBS paid the NCAA $1B(or $143M per year) to guarantee their right to televise all-rounds of the NCAA tournament to the entire nation for seven years. That translated almost immediately into an increase of $30M in annual revenues for CBS, a bonanza of profits for the NCAA, and in 1990 $1.37M for each of the final four teams. Basketball's Final Four is the biggest money machine owned by the NCAA.
Publication Date
3-29-1995
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "CBS and the NCAA Lovefest" (1995). On Sport and Society. 401.
https://stars.library.ucf.edu/onsportandsociety/401
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons