Keywords

Arete, Sport and Society, American Sport History, Football, Commercials, Super Bowl, Football, NFL, Thorstein Veblen, Excess, Waste, Money, Wealthy, Corporations

Subjects

Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences; Rich people; Corporations

Introduction

Is there anyone alive in the United States today who does not know that the Super Bowl is coming up on Sunday? It is Super Bowl XXXV, thirty-five in real numbers, and will be played in Tampa. One can only wonder if we will see the designation "Super Bowl L" or "Super Bowl C" or if they will be considered too timid in Logo Land. But I digress.

Publication Date

1-25-2001

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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