Cultural Dimensions in a Restaurant Setting

Kevin Stephen Murphy, University of Central Florida
Marryam Khan


Cultural differences in a restaurant dining service encounter including service style, service pace, tipping behavior and normative customs are presented. The case represents customers travelling from a foreign country and their experience while in Orlando, Florida for vacation. After reviewing the customer’s perspective and the employee’s perspective of the same experience, it is worthwhile to comprehend cultural differences and customer expectations from an international tourist’s standpoint. The case shall set forth discussions pertaining to how American dining restaurants can accommodate cultural barriers for international travelers.