Factors influencing hotel managers’ perceptions regarding the use of mobile apps to gain a competitive advantage
The purpose of this quantitative study is to examine the opinions of hotel managers regarding the use of mobile applications in the hotel industry and to analyse the influence of these applications on a hotel's perceived competitive advantage. Factor analysis and multiple regression analysis were performed to analyse the data collected from 106 hotel managers in Turkey. The results of the study indicate that the factors connection and assistance had a significant impact on hotel managers' perceived competitive advantage. The findings of this study, one of the few that have examined managers' attitudes toward the use of mobile apps in the hotel industry, provide valuable information that will help to guide technology vendors and software companies that develop mobile apps for hotels.