The Impact of Risk Perceptions on Tourists' Revisit Intention: The Case of COVID-19 and Fiji

ORCID

https://doi.org/10.1080/13032917.2022.2160776

Keywords

COVID-19; Disasters; Fiji islands; Pacific; revisit intentions; risk perceptions

Abstract

The tourism industry is fragile as it is prone to numerous risks such as the outbreak of deadly viruses, and natural and human-made disasters. These risks have a significant impact on tourists' decisions when choosing a destination and while in a destination. This paper investigates the risks perceived by Australian tourists and how these risks affect their intention to revisit the Pacific Island Country of Fiji. Through a quantitative survey with 301 tourists, augmented by qualitative interviews conducted among management of hotels, as well as the DMO, the results show that tourists continue to perceive Fiji as a relatively safe destination however there are increased in the perceptions of risk concerning disease risk and financial risk.

Publication Date

3-2024

Original Citation

Nair, J. C., & Pratt, S. (2024). The impact of risk perceptions on tourists’ revisit intention: the case of COVID-19 and Fiji. Anatolia: An International Journal of Tourism & Hospitality Research, 35(1), 163–178. https://doi.org/10.1080/13032917.2022.2160776

Document Type

Paper

Source Title

Anatolia: An International Journal of Tourism and Hospitality Research

Volume

35

Issue

1

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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