Subjects

Dayton (Ohio); Flight; Aviation; Wright, Orville, 1871-1948; Wright, Wilbur, 1867-1912; Anniversaries; Marketing research; Economic forecasting; Tourism

Description

In 2003, Dayton will produce an international yearlong celebration of the Centennial of Powered Flight. The 2003 Committee authorized Harrison Price Company (HPC) to prepare a Feasibility and Economic Planning Study for the Festival of Flight. In follow-up to the Dayton site visit by Buzz Price and Mike Mitchell August 19 - 21, 1997 Harrison Price Company (HPC) was asked to submit a preliminary outline by September 15th concerning the developmental issues that needed to be addressed by the Committee. The following material is the response to that request. The report includes two sections: I. Study Scope and Methodology and II. Key Developmental Issues. HPC identified 14 key developmental issues that need to be addressed by the Committee during this phase of the project development: 1. Define the scope of the program; 2. Determine the physical residuals desired out of the program; 3. Define the continuing impact of the Centennial on cultural programs; 4. Ascertain achievable economic benefits; 5. Define the message the Committee wants promoted, 6. Ascertaining financial requirements; 7. Establish an appropriate management system; 8. Design an outreach campaign; 9. Develop a licensing program; 10. Understand the role of the national historical park sites; 11. Size program elements; 12. Determine a need for visitor services; 13. Scheduling; 14. Create a program identity package.

Publisher

Harrison Price Company

Client

Dayton 2003 Committee

Date Original

9-8-1997

Document Type

Report

Identifier

DP0004172

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

30 pages

Keywords

Dayton (OH); The Centennial of Flight; Fairs; Expositions; Celebrations; Tourism; Economic research; Market research; Wright Brothers; Aviation; Flight

Place

Dayton (Ohio)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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