Dayton (Ohio); Flight; Aviation; Wright; Orville; 1871-1948; Wright; Wilbur; 1867-1912; Anniversaries; Marketing research; Economic forecasting; Tourism


In 2003, Dayton was to produce an international yearlong celebration of the Centennial of Powered Flight. The 2003 Committee authorized Harrison Price Company (HPC) to prepare a Feasibility and Economic Planning Study for the Festival of Flight. In follow-up to the Dayton site visit by Buzz Price and Mike Mitchell August 19 - 21, 1997 Harrison Price Company (HPC) was asked to submit a preliminary outline by September 15th concerning the developmental issues that needed to be addressed by the Committee. The report includes two sections: I. Study Scope and Methodology and II. Key Developmental Issues. HPC identified 14 key developmental issues that need to be addressed by the Committee during this phase of the project development: 1. Define the scope of the program; 2. Determine the physical residuals desired out of the program; 3. Define the continuing impact of the Centennial on cultural programs; 4. Ascertain achievable economic benefits; 5. Define the message the Committee wants promoted, 6. Ascertaining financial requirements; 7. Establish an appropriate management system; 8. Design an outreach campaign; 9. Develop a licensing program; 10. Understand the role of the national historical park sites; 11. Size program elements; 12. Determine a need for visitor services; 13. Scheduling; 14. Create a program identity package.


Harrison Price Company


Dayton 2003 Committee

Date Original


Document Type







Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

30 pages


Dayton (OH); The Centennial of Flight; Fairs; Expositions; Celebrations; Tourism; Economic research; Market research; Wright Brothers; Aviation; Flight


Dayton (Ohio)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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