Subjects

Dayton (Ohio); Flight; Aviation; Wright, Orville, 1871-1948; Wright, Wilbur, 1867-1912; Anniversaries; Marketing research; Economic forecasting; Tourism

Description

In 2003, Dayton was to produce an international yearlong celebration of the Centennial of Powered Flight. The 2003 Committee authorized Harrison Price Company (HPC) to prepare a Feasibility and Economic Planning Study for the Festival of Flight. In follow-up to the Dayton site visit by Buzz Price and Mike Mitchell August 19 - 21, 1997 Harrison Price Company (HPC) was asked to submit a preliminary outline by September 15th concerning the developmental issues that needed to be addressed by the Committee. The report includes two sections: I. Study Scope and Methodology and II. Key Developmental Issues. HPC identified 14 key developmental issues that need to be addressed by the Committee during this phase of the project development: 1. Define the scope of the program; 2. Determine the physical residuals desired out of the program; 3. Define the continuing impact of the Centennial on cultural programs; 4. Ascertain achievable economic benefits; 5. Define the message the Committee wants promoted, 6. Ascertaining financial requirements; 7. Establish an appropriate management system; 8. Design an outreach campaign; 9. Develop a licensing program; 10. Understand the role of the national historical park sites; 11. Size program elements; 12. Determine a need for visitor services; 13. Scheduling; 14. Create a program identity package.

Publisher

Harrison Price Company

Client

Dayton 2003 Committee

Date Original

9-8-1997

Document Type

Report

Identifier

DP0004172

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

30 pages

Keywords

Dayton (OH); The Centennial of Flight; Fairs; Expositions; Celebrations; Tourism; Economic research; Market research; Wright Brothers; Aviation; Flight

Place

Dayton (Ohio)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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