San Diego (Calif.); Aviation; Amusement parks; Business planning; Feasibility studies; Marketing research; Economic Research; Tourism


Plans existed for several years to develop a major themed amusement park in San Diego County, California, utilizing an aviation/aerospace format and incorporating a wide variety of active and passive entertainment elements. After a search of various alternative locations in the San Diego area, an option was secured on a 340-acre property near the intersection of Interstate Highways 5 and 805 in the northern portion of the City of San Diego. Aero World's developers retained Harrison Price Company to conduct an attendance analysis given the nature and scope of the project as conceived. A secondary objective was the determination of whether the project's expected cost was in balance with its market potential, with recommendations as to necessary adjustments if warranted. The findings of Harrison Price Company's analysis are contained in this report. Following this introduction, Section 2 presents a brief summary of principal conclusions. Section 3 reviews the project concept and evaluates the site environment. The size and quality of available market support is assessed in Section 4, leading to an attendance estimate and recommendations concerning appropriate investment level in Section 5.


Harrison Price Company


Aero World

Date Original


Document Type



008; DP0004176




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

78 pages


San Diego (Calif.); Aero World; Commercial Attractions; Other Attractions; Weather; Market analysis; Capital budgets; Attendance; Park capacity; Economic analysis; Business planning


San Diego (Calif.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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