Subjects

Florida; Orlando (Fla.); Project Future; Walt Disney World (Fla.); EPCOT Center (Fla.); Amusement parks; Business planning; Marketing research; Economic Research; Real estate development; Design; Feasibility studies; Tourism

Description

1965—Walt Disney Productions has had development of a theme park in Florida under consideration for several years. Recognizing Disneyland's impact on the Anaheim economy, Project Future was envisioned as taking full advantage of the vast potential of a Disney theme park as an economic catalyst to build a complete community. Considerable research previously was completed on a possible Florida project to help in selecting a suitable site and to estimate the impact and economic rewards of such a development if carried to completion. The purpose of this report is to formulate an economic master plan for Project Future, incorporating the contributions of previous research. A site for the development has been chosen about 7 miles southwest of Orlando on Interstate Highway 4. By measuring market support and determining economic feasibility of an appropriate configuration of land use at the site, the master plan will serve as the starting point of an integrated, phased development program. Its principal function is to identify categories of potential investment and to estimate their contribution to overall development, thereby sharpening and focusing project concepts. The economic master plan thus will permit physical planning to proceed on a realistic basis, leading in turn to precise construction and financial planning. The economic master plan rests in part upon the contributions of previous research into Florida tourism and the Orlando area economic base. This stage of planning, however, required information in considerably greater depth, and previously unpublished data were developed from the confidential files of the Florida Development Commission and by original research conducted in Florida. This material is presented in the two sections of the report immediately following the summary and conclusions. Detailed analysis of each land use appropriate to Project Future makes up the remainder of the report. This report includes 52 tables.

Contributors

Shedlock, Robert E.; Kelly, Lawrence W.; Price, Harrison A.

Publisher

Economics Research Associates (Los Angeles, CA)

Client

Walt Disney Productions

Date Original

10-13-1965

Document Type

Report

Identifier

1078; ERA #633; DP0012862

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

167 pages

Keywords

Orlando (Fla.); Project Future; Walt Disney World; EPCOT; Master plans; Market research; Economic research; Tourism

Place

Orlando (Fla.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.