Title - Alternative

Conceptual Approach to Near Term Development Opportunities at Universal City


Universal City (Calif.); Universal City Studios; Real estate development; Amusement parks; Restaurants; Stores; Retail; Feasibility studies; Market research; Economic research; Tourism; Convention facilities; Business planning;


In October 1988 Harrison Price Company was retained by MCA Development Company to review preliminary planning work for the continued develop­ment of Universal City. The proposed program is an ambitious one that includes approximately 9 million square feet of office space, 903,000 square feet of retail/entertainment, a 43,000 square foot travel center, 1.8 million square feet in hotels and a conference center, 175,000 square feet in community and cultural facilities, and a major investment in infrastructure. The first increment of the program, scheduled to begin this year, is Main Street, a mixed-use area connecting the Cineplex with the Studios Tour Entrance Plaza. HPC was asked to respond to the overall plan from the point of view of leisure time facilities, and to provide spe­cific input for the Main Street plan. To begin this assignment, Nick Winslow and Harrison Price met with the client and were briefed on the objectives of the work and the nature, scope and phasing of the Universal City program. HPC next compiled rele­vant data from the client, its own files and other sources for use in an in­house charrette. The purpose of the charrette was to evaluate the enter­tainment and leisure components included in the current plan, and to identify other "product types" which appear to have merit in the Universal City scheme. The results of the HPC in-house charrette were then reviewed with the client. Finally, HPC participated in an inter-disciplinary charrette at the clients offices on December 28, 1988. The following summary memorandum is intended as a distillation of the work performed under this contract.


Harrison Price Company


MCA Development Company

Date Original


Document Type



484; DP0012874




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

13 pages


Universal City (Calif.); Universal City Studios; Real estate development; Amusement parks; Restaurants; Retail stores; Feasibility studies; Market research; Economic research; Tourism, Convention facilities; Real estate development; Business planning; Tourism


Universal City (Calif.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)


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