California, Southern; Walt Disney Company; Amusement parks; Real estate development; Design; Business planning; Economic research; Feasibility studies


In January 1987, Disney Development Corporation (DDC) retained the Harrison Price Company (HPC) to conduct a consulting assignment with three principal objectives: 1. To test the feasibility of a Backlot Studio/Attraction Concept at Golden Oak Ranch and, if the ranch proved unsuitable, to evaluate other locations for an entertainment industry-related attraction in Southern California. 2. To evaluate alternative leisure time development opportunities at Golden Oak Ranch. 3. To discuss and comment on opportunities for new Disney attractions in Southern California. Pertinent findings of this study are presented in Section 2, the Executive Summary. Section 3 examines key market and site issues conditioning development opportunities at Golden Oak Ranch. In Section 4, the Backlot Attraction concept is evaluated, preliminary attendance and financial projections set forth, and alternative development concepts for the ranch discussed. Section 5 takes a broad look at opportunities for a Disney entertainment-industry related attraction, as well as other attraction opportunities in Southern California.


Winslow, Nicholas S.; Price, Harrison A.


Harrison Price Company


Disney Development Corporation

Date Original


Document Type



203; DP0012880




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

59 pages


California, Southern; Walt Disney Company; Golden Oak Ranch; Backlot attractions; Financial analysis; Market research; Design


California, Southern

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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