Tourism; Market research; Economic research; Tourism; Economic development; United States


The task of this Phase 2 research program was to examine the economic performance of several recreation/attraction venues which might serve as role models for entry into various regional and major markets around the United States. The types of operations examined include: I. Family recreation centers, free-standing and mall related (like Forrest Fair in Cincinnati, River Falls in Clarksdale, Indiana, 49th Street Galleria in Salt Lake City and North Philadelphia, and Fame City in Houston). II. Adult-oriented night life activity expressed in venues such as the Sports Bar or Dave and Busters and other similar food and drink night spots (like Dallas Alley). Ill. Specialty attractions like Wild Bill's and Medieval Times (dinner theater), and Mrs. Knott's (themed restaurant) at Irvine and Sports Club LA (major sports centers). IV. Mid-sized regional amusement parks (like Valley Fair, Minneapolis; Marine World Africa in Vallejo, Geauga Lake, Ohio, and Kennywood Park in Pittsburgh) A conclusion was expressed that the business is far from saturated. Even in an apparently saturated attraction market like Orlando and Southern California, new venues with a distinct and novel identity emerged and were accepted by the public (for example, Wild Bill's in Buena Park). Even the most heavily developed market can be entered if the product offered is unique and different in its market area.


Harrison Price Company


MCA Recreation Services

Date Original


Document Type



487; DP0012881




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

22 pages


Economic performance; Recreation venues; Market analysis; Family recreation centers; Sports Bar; Specialty attractions; Regional amusement parks; Economic development; Market research; Economic research; Tourism; United States


United States



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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