Universal City (Calif.); Business planning; Market research; Economic Research; Tourism


Discovery Pavilion is exploring the market and financial feasibility of locating in the new CityWalk area of Universal City, California. CityWalk will add approximately 205,000 square feet of entertainment, restaurant, and retail space to the existing entertainment complex at Universal City. Discovery Pavilion would complement UCLA Extension, an anchor of the project, as a major cultural draw to the area. As a basis for discussion with MCA, and ultimately to assist in raising the necessary capital for the project, Discovery Pavilion commissioned Harrison Price Company to conduct an economic study to estimate probable attendance, revenue and operating expense. This report summarizes results of a study including a demographic analysis: a discussion of several surveys of comparable facilities; projected attendance and design day parameters of the proposed project; and a 10 year operating pro forma under several sets of pricing and attendance assumptions.


Harrison Price Company


Discovery Pavilion

Date Original


Document Type



87; DP0012889




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

38 pages


Universal City (Calif.); Discovery Pavilliion; CityWalk; Universal City; Retail; Financial analysis; Market research; Economic Research; Tourism


Universal City (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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