Anaheim (Calif.); Disneyland (Calif.); Walt Disney Company; Market research; Economic research; Tourism; Economic development
In May of 1964, Economics Research Associates (ERA) was requested by the management of Disneyland to prepare a measurement of the basic economic impact and contribution of the Park and its neighboring recreation and service facilities on the community of Anaheim. The purpose of the inquiry, as defined in discussions with the Park management, City Officials, and the Anaheim Area Visitor and Convention Bureau was to determine what role Anaheim commercial recreation plays in the economy of its home city and whether such activity is the highest and best use of the commercial recreatioCR) property in which it is located.
Economics Research Associates
City of Anaheim
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Number of Pages
Anaheim (Calif.); Disneyland; Economic Impact Evaluations; Tourism
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Economics Research Associates, "Economic Impact of the Disneyland Recreation Complex on the City of Anaheim" (1964). Harrison "Buzz" Price Papers. 156.