Title - Alternative

Orlando Site: Preliminary Investigation of Available Acreage for Project Winter


Orlando (Fla.); Ocala (Fla.); Walt Disney World (Fla.); Real Estate; Real property valuation; Ranches; Real estate development; Feasibility studies; Economic research; Tourism


The management of Walt Disney Productions has expressed interest in determining the availability and price of large acreages in the central Florida area. More specifically, the client has shown an interest in the area between and around Orlando and Ocala. Before proceeding with any internal planning studies, it has been deemed advisable to conduct a detailed field investigation of available ranch land in the general area mentioned above. To accomplish this, Economics Research Associates (ERA) was requested to conduct such a field survey. The primary objectives of this survey were: (1) to evaluate in greater detail the location advantages offered by Ocala versus Orlando; (2) to review the present status of the Florida Interstate Highway System and what effect the new freeway system is having on tourist travel; (3) to investigate possible locations within the major geographic region described earlier which would be suitable for Project Winter; (4) to obtain data on properties currently available for sale and those that might be potential acquisitions; and (5) to determine present and values for these large acreages. This study was conducted on a confidential basis, and neither the identity of the client nor of ERA has been made known to any person or persons in the study area. This study was conducted under the administrative direction of Harrison A. Price, President of Economics Research Associates. William S. Lund served as project leader and conducted all field surveys.--Introduction, page 1.


Economics Research Associates


Walt Disney Productions

Date Original


Document Type







Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

99 pages


Orlando (Fla.); Ocala (Fla.); Disney World; Site evaluation; Real estate analysis; Market analysis; Central Florida; Maps; Highways; I-4; Florida Turnpike; Ranches; Topography; Terrain; Wetlands; Economic analysis; Political climate; Taxes; Transportation


Orlando (Fla.); Ocala (Fla.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)


Information Technologies & Resources


University Libraries



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.