Subjects

Fiesta Texas; San Antonio (Tex.); Amusement parks; Business planning; Market research; Economic forecasting; Tourism

Description

Prepared for Fiesta Texas Theme Park on July 17, 1995, Report Number: 260. The objective of this short form business strategy is to identify and evaluate the following forces and conditions influencing the performance of the park: 1. the market outlook 2. capacity and balance within the park 3. generated per capita expenditures 4. departmental and overall profitability 5. strengths and weaknesses of the park 6. the market niche of the offered product. As a final step, at the conclusion of this operational and economic review, a five year strategy is presented which is considered to represent the best option or options for ownership. Projected economic results of that strategy are presented over the five year period 1995-2000. This report is a joint undertaking by Harrison Price Company and International Theme Park Services.

Contributors

International Theme Park Services

Publisher

Harrison Price Company

Client

Fiesta Texas Theme Park

Date Original

7-17-1995

Document Type

Report

Identifier

260; DP0013273

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

50 pages

Keywords

Fiesta Texas; San Antonio (Tex.); Appraisals and valuations; Commercial attractions; Theme parks and attraction parks; Economic analysis; Market research

Place

San Antonio (Tex.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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