Fiesta Texas; San Antonio (Tex.); Amusement parks; Business planning; Market research; Economic forecasting; Tourism
Prepared for Fiesta Texas Theme Park on July 17, 1995, Report Number: 260. The objective of this short form business strategy is to identify and evaluate the following forces and conditions influencing the performance of the park: 1. the market outlook 2. capacity and balance within the park 3. generated per capita expenditures 4. departmental and overall profitability 5. strengths and weaknesses of the park 6. the market niche of the offered product. As a final step, at the conclusion of this operational and economic review, a five year strategy is presented which is considered to represent the best option or options for ownership. Projected economic results of that strategy are presented over the five year period 1995-2000. This report is a joint undertaking by Harrison Price Company and International Theme Park Services.
International Theme Park Services
Harrison Price Company
Fiesta Texas Theme Park
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Number of Pages
Fiesta Texas; San Antonio (Tex.); Appraisals and valuations; Commercial attractions; Theme parks and attraction parks; Economic analysis; Market research
San Antonio (Tex.)
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company and International Theme Park Services, "Strategic Plan for Fiesta Texas 1995 to 2000" (1995). Harrison "Buzz" Price Papers. 162.