San Antonio (Tex.); Real estate development; Business planning; Market research; Economic research; Tourism


A consortium known as Sunset Station Development Group (SSDG) was selected by VIA Metropolitan Transit Authority to redevelop five acres of the Sunset Depot property in San Antonio, Texas. The project involved the renovation and expansion of the existing train station and surrounding acreage as a themed entertainment, restaurant complex modeled on the very successful Church Street Station in Orlando Florida. The intent was to create a world class visitor destination centered around the historic Sunset Depot that would complement San Antonio’s renowned Paseo del Rio, or River Walk, a 21 block stretch along the San Antonio River lined with restaurants, shops and hotels. Harrison Price Company (HPC) was retained by SSDG to examine the potential of the proposed restaurant/entertainment center in the context of this rapidly expanding market. The evaluation included a review of project content and recommendations on parameters of capacity, market penetration, attendance, and per capita expenditures. The primary objective of the work was to determine the ability of the concept to draw sufficient attendance to the site to support a high quality attraction.


Harrison Price Company


Sunset Station Development Group

Date Original


Document Type







Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

110 pages


Sunset Station; San Antonio (Tex.); Real estate development; Hotels; Restaurants; Retail shops; Convention centers


San Antonio (Tex.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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