Anaheim (Calif.); Disneyland (Calif.); Real estate development; Feasibility studies; Marketing research; Economic research; Tourism; Business planning


The objective of this research study is to evaluate land use alternatives for Disney-controlled property in the Disneyland area. The three specific objectives of the research include: 1) An analysis of the general characteristics and future land use plans which affect possible land uses in Disneyland; 2) An analysis of present development in the Disneyland area; 3) A detailed analysis of those land uses which, after preliminary review, appear to be most favorable for Disney controlled property. This research study is limited to consideration of alternative uses of Disney-controlled property and considers other properties in the area only as they affect the Disney property. The report includes the following sections: 1) introduction, 2) general characteristics of the area, 3) preliminary evaluation of alternative land use, 4) the outlook for auditorium facilities in the Disneyland area, 5) the outlook for restaurant development in the periphery area, 6) the outlook for a continuing exposition of the California way of life, 7) summary and conclusions, and appendix A.


Economic Research Associates


Disneyland, Inc.

Date Original


Document Type







Copyright University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

52 pages


8.5" x 11"


Anaheim (Calif.); Disneyland (Calif.); Development plans; Site evaluation; Real estate analysis; Feasibility studies; Marketing research; Economic research; Tourism; Business planning


Anaheim (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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