Kansas City (Mo.); Hallmark Cards, Inc.; Walt Disney Enterprises; Real estate development; Feasibility studies
At the request of Richard F. Irvine of WED Enterprises, Economics Research Associates (ERA) reviewed the development program of Mr. Joyce Hall in Kansas City, Missouri. The purpose of the review was to evaluate the feasibility of combining the talents and resources of WED Enterprises with those of Mr. Hall and Hallmark Cards, Inc., in designing and building an outstanding attraction which would be a part of a larger urban development program. Larry Smith and Company, a research and consulting firm specializing in shopping center development, and Victor Gruen Associates, an architectural firm, had worked with Mr. Hall on this project for several months. As of August 30, 1962, plans for the project included apartments, offices, retail stores, hotel-motel, international mart, cultural facilities, and merchandise mart. These facilities would be built in phases, probably over a ten to fifteen-year period. Construction costs were estimated at $73 million. The ERA observations are given in the two sections of this letter the first titled "The Planned Development," and the second, "The Feasibility of WED' s Participation."
Price, Harrison A.
Economics Research Associates
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Number of Pages
Kansas City (Mo.); WED Enterprises; Hallmark Cards, Inc.; Real estate development; Feasibility studies
Kansas City (Mo.)
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2018
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Economics Research Associates, "Hall Mark Project, Kansas City, Missouri" (1962). Harrison "Buzz" Price Papers. 182.