Title - Alternative

Feasibility Analysis of the World of Oz Theme Park, Kansas City, Kansas


Kansas City (Kan.); Wizard of Oz (Baum; L. Frank); Amusement parks; Business planning; Market research; Economic Research; Real estate development; Design; Feasibility studies; Tourism


Recognizing the wide popularity and durability of the Oz fable, a Kansas City-based consortium known as Oz Resorts & Entertainment, Inc. proposed the development of a major themed amusement park called the Wonderful World of Oz, to be fittingly located in Kansas where the story takes place. The company acquired the rights to use the characters and images from the film in articulating the park's physical and entertainment content, and an endorsement has also been secured from The Baum Trust to draw on additional material in the Oz books. Landmark Entertainment Group was retained to design the park on a site in Wyandotte County just to the west of downtown Kansas City, where it was to be the focal point of a resort complex that was to ultimately also include overnight accommodations and a golf course surrounding a large manmade lake. To determine the potential attendance and financial outlook for the central theme park element and to assist the park's designers in sizing basic entertainment and visitor service facilities, Oz Resorts & Entertainment retained Harrison Price Company (HPC) to conduct a feasibility and planning analysis, the resulting report has the following sections: 1) introduction, 2) executive summary, 3) concept and site evaluation, 4) market support analysis, 5) attendance analysis and physical planning guidelines, 6) preliminary financial analysis.


Harrison Price Company


Oz Resorts & Entertainment, Inc.

Date Original


Document Type







Copyright University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

109 pages


Kansas City (Kan.); Wizard of Oz; Site evaluation; Attendance; Commercial attractions; Theme parks and attraction parks; Real estate; Economic analysis; Market research; Business analysis; Design; Feasibility studies


Kansas City (Kan.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)


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