Orlando (Fla.); Circus, Ringling Brothers Barnum and Bailey Combined Shows; Feasibility studies; Business planning; Attendance; Marketing research; Economic research; Tourism


Ringling Bros. Barnum & Bailey was considering the development of a new winter headquarters near Orlando, Florida for its travelling units. The company was also considering a major circus themed attraction, tentatively called “Ringling Bros. Barnum & Bailey Circus World referred to hereafter as Circus World that would feature circus shows and many other interesting and interesting facets of the Circus World both modern and historic that could not be presented by the travelling circus units. In 1972, Ringling retained the Economics Research Associates (ERA) to study the economic feasibility of Circus World, develop planning guidelines for its implementation, and analyze potential sites for it in the Orlando area. The resulting report gives ERA’s analysis of development. The report has the following sections: 1) introduction, 2) summary of major conclusions, 3) market analysis, 4) projected attendance and attendance patterns, 5) development of project planning guidelines, 6) financial evaluation, and 7) site location. The report includes 42 tables.


Economics Research Associates


Ringling Brothers Barnum & Bailey

Date Original


Document Type



1012; DP0004557




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

115 pages


Orlando (Fla.); Circus World; Ringling Bros. and Barnum & Bailey Circus; Feasibility studies; Market research; Economic research; Tourism; Business planning


Orlando (Fla.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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