Toronto (Ont.); Canada's Wonderland; Amusement parks; Business planning; Marketing research; Economic Research; Tourism


In 1972, Conklin Shows was investigating the development of a major theme amusement park in Ontario, Canada. Four tentative sites were being considered: near Brantford, Galt, Milton, and at the Toronto Zoo. The envisioned concept of the park was generally similar in type and scope of development to the Six Flags parks and Cedar Point--that is, a family-oriented attraction featuring permanent rides and other entertainment facilities built around a unifying theme of the history, culture, and love of Ontario province. Prior to making definitive commitments involving site acquisition , financing, and design, management recognized that a professional study of the project's economic feasibility was needed, and that the ultimate success of the park necessitated optimum site location, realistic attendance projections, and proper facility sizing. Consequently, Economics Research Associates was retained to undertake this study. The resulting report has the following sections: 1) introduction, 2) summary and conclusions, 3) resident market, 4) tourist market, 5) market area attractions, 6) experience at major theme parks in the United States, 7) site location analysis and attendance potential at the recommended site, 8) facilities requirements, and 8) financial analysis. The report includes 50 tables.


Economics Research Associates


Concklin Shows

Date Original


Document Type



1016; DP0004155




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

99 pages


Toronto (Ont.); Canada's Wonderland; Commercial attractions; Theme parks and attraction parks; Real estate; Economic analysis; Market research; Business analysis; Tourism


Toronto (Ont.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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