Toronto (Ont.); Canada's Wonderland; Amusement parks; Business planning; Marketing research; Economic Research; Tourism
In 1972, Conklin Shows was investigating the development of a major theme amusement park in Ontario, Canada. Four tentative sites were being considered: near Brantford, Galt, Milton, and at the Toronto Zoo. The envisioned concept of the park was generally similar in type and scope of development to the Six Flags parks and Cedar Point--that is, a family-oriented attraction featuring permanent rides and other entertainment facilities built around a unifying theme of the history, culture, and love of Ontario province. Prior to making definitive commitments involving site acquisition , financing, and design, management recognized that a professional study of the project's economic feasibility was needed, and that the ultimate success of the park necessitated optimum site location, realistic attendance projections, and proper facility sizing. Consequently, Economics Research Associates was retained to undertake this study. The resulting report has the following sections: 1) introduction, 2) summary and conclusions, 3) resident market, 4) tourist market, 5) market area attractions, 6) experience at major theme parks in the United States, 7) site location analysis and attendance potential at the recommended site, 8) facilities requirements, and 8) financial analysis. The report includes 50 tables.
Economics Research Associates
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Number of Pages
Toronto (Ont.); Canada's Wonderland; Commercial attractions; Theme parks and attraction parks; Real estate; Economic analysis; Market research; Business analysis; Tourism
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Economics Research Associates, "Economic Feasibility Of a Major Theme Park in Toronto (genesis of Canada's Wonderland)" (1972). Harrison "Buzz" Price Papers. 27.