Mexico City, Mexico; Public marine aquariums; Amusement parks; Feasibility studies; Marketing research; Economic research; Tourism


In 1979, Companias Cuauhtemoc and Sea World, Inc. were considering the development of a major theme park complex or entertainment center in Mexico City. In late 1979, the companies jointly retained the Harrison Price Company (HPC) to evaluate the potential market support for, and to determine the economic feasibility of the project and its major parts, a large sea-life park and a major themed amusement park. The report includes the following sections: 1) introduction; 2) major conclusions of the market study: climate and site selection, proposed concept and theme, market support, attendance, visitation patterns, recommended operating hours, physical planning guidelines, rides and attractions, food, beverage, and merchandise facilities, parking requirements, park size, land requirements, visitor expenditures, and estimated construction budget; 3) theme and concept of the proposed park. The report includes tables, drawings, and sketches.


Harrison Price Company


Companias Cuauhtemoc

Date Original


Document Type



133; DP0004146




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

50 pages


Mexico City, Mexico; Oceanariums; Sea Life Parks; Theme parks; Amusement parks; Feasibility studies; Market research; Economic research; Tourism


Mexico City, Mexico

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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