Gilroy (Calif.); Japanese Community centers; Business planning; Market research; Economic research; Tourism


Organization of California, proposed a village for a site in Gilroy California that is modeled on the Fukuoka Historical Village in Japan. The proposed center would be an educational facility and historical village where events are held to showcase the diverse cultures of many countries. Before proceeding further with physical planning, Sugimura/Takamoto Associates requested that the Harrison Price Company conduct a market study to project attendance and potential gross revenue collections at the cultural center. The following report presents the results of the study. It is divided into six sections: 1) Introduction, 2) Executive summary. 3) Statistical and demographic analysis of the market area and Japanese visitation and immigration to the United States, 4) Review of comparable centers and cultural facilities in the United States, 5) Projected attendance and design day planning factors for the project, 6) Financial operating proforma for a stabilized year of operation at the cultural center.


Harrison Price Company


Educational Development Organization of California

Date Original


Document Type



227; DP0004373




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

47 pages


Gilroy (Calif.); Japanese; Cultural Centers; Feasibility studies; Market research; Economic research; Tourism


Gilroy (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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