Title - Alternative

Final Report : The Feasibility of a Themed Restaurant and Other Highway Oriented Development on IH-5 at California 12


Stockton (Calif.); San Joaquin County (Calif.); Interstates; Real estate development; Restaurants; Feasibility studies; Market research; Economic research; Tourism; Business planning


Gibraltar Community Builders owns a 52-acre site on the southeast corner of the intersection between Interstate Highway 5 (IH-5) and California State Highway 12 (Cal 12) about 12 miles north of Stockton in San Joaquin County, California. There is a truck stop (service station and restaurant) located immediately adjacent to IH-5 and there is considerable traffic by the site (estimated at 23.3 million people for 1987). Accordingly, the site appears to be promising for highway-related attractions. Harrison Price Company was asked to investigate the feasibility of establishing a themed restaurant such as the Nut Tree in Vacaville, Harris Ranch near Coalinga, or the various Pea Soup Andersen restaurants in California. A preliminary analysis showed that such a restaurant appears worthy of further consideration and such related activities as a recreation vehicle (RV) park, associated recreation areas, several fast food restaurants (such as McDonalds, Wendy's, Burger King, and Dairy Queen), and, perhaps, a transient motel also appear worthy of detailed analysis. This report discusses the results of such a detailed analysis and has the following sections: executive summary, the development concept, the themed restaurant and specialty shops complex, the transient motel, the transient recreational vehicle park, fast food restaurants, development space needs, proforma financial assumptions, the consolidated pro forma statements, and tables including Interstate and California State Highway traffic.


Harrison Price Company


Gibraltar Community Builders

Date Original


Document Type



281; DP0004148




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

45 pages


Stockton (Calif.); San Joaquin County (Calif.); Interstate 5; California State Highway 12; Restaurants; Feasibility studies; Market research; Economic research; Tourism; Business planning


Stockton (Calif.); San Joaquin County (Calif.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)


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