Title - Alternative

Redevelopment of World's Fair Park as Mixed-Venue Entertainment Attraction


Knoxville (Tenn.); Marketing research; Business planning; Tourism; Economic development


The Tivoli America site by dint of Exposition history, location, and available land was in a position to function as the principal entertainment and recreation focal point for downtown Knoxville. It could serve as a catalyst for other downtown recreation and entertainment-oriented projects at Old City, Gateway Village and Volunteer Landing. The project became known as Tivoli America. Plans discussed for the park included improvements to open spaces and existing facilities, potential expansion of the art museum, development of a children's discovery museum, and significant private destination-oriented development at and around the former U.S. Pavilion from the fair, now demolished. A rail trolley system was studied that would link Tivoli America with two other key downtown districts, the Old City historic area and the Volunteer Landing waterfront redevelopment project. To assist in refining the master plan for the Park, with emphasis on identifying the best candidate destination entertainment facilities, Harrison Price Company was invited to revise, update, and expand on its two earlier studies for the property, completed in February 1984 and January 1985, in light of the status of overall downtown development. Of special interest was the Park's linkages and synergism with the mixed-use, themed Gateway at Volunteer Landing project, located a short distance away on the riverfront.


Harrison Price Company


City of Knoxville

Date Original


Document Type



406; DP0004151




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

26 pages


Tivoli America; Knoxville (Tenn.); Real estate; Mixed use development projects; Commercial attractions; Location-based entertainment; Indoor attractions


Knoxville (Tenn.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)


Information Technologies & Resources


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