Amusement parks; Capital investments; Rate of return; Economic research
This report conducted for Sea World provides an appraisal of the economic impact of theme park capital spending, and reinvestment. The study is based on an analysis of the performance of 17 parks operated by 4 major publicly held entertainment companies, using data contained in annual reports and the 10-K reports filed with the Securities and Exchange Commission. In aggregate, the sample is broadly representative of the industry, with the parks in question accounting for nearly 60 percent of the total paid attendance in domestic U.S. theme parks. The study clearly confirms the conventional wisdom of the industry, that theme park reinvestment has a strongly positive and highly favorable economic impact on performance. The billboarding of new attractions is essential to the effective promotion of the parks, and new investments begins to generate positive economic returns almost immediately.
Harrison Price Company
Marine World Africa USA
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Number of Pages
Theme parks; Amusement parks; Capital investments; Return on investment; Financial performance
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company, "Economic Impact of Theme Park Capital Spending" (1988). Harrison "Buzz" Price Papers. 65.