Amusement parks; Capital investments; Rate of return; Economic research


This report conducted for Sea World provides an appraisal of the economic impact of theme park capital spending, and reinvestment. The study is based on an analysis of the performance of 17 parks operated by 4 major publicly held entertainment companies, using data contained in annual reports and the 10-K reports filed with the Securities and Exchange Commission. In aggregate, the sample is broadly representative of the industry, with the parks in question accounting for nearly 60 percent of the total paid attendance in domestic U.S. theme parks. The study clearly confirms the conventional wisdom of the industry, that theme park reinvestment has a strongly positive and highly favorable economic impact on performance. The billboarding of new attractions is essential to the effective promotion of the parks, and new investments begins to generate positive economic returns almost immediately.


Harrison Price Company


Marine World Africa USA

Date Original


Document Type



468; DP0004401




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

21 pages


Theme parks; Amusement parks; Capital investments; Return on investment; Financial performance


United States

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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