Subjects

Amusement parks; Capital investments; Rate of return; Economic research

Description

This report conducted for Sea World provides an appraisal of the economic impact of theme park capital spending, and reinvestment. The study is based on an analysis of the performance of 17 parks operated by 4 major publicly held entertainment companies, using data contained in annual reports and the 10-K reports filed with the Securities and Exchange Commission. In aggregate, the sample is broadly representative of the industry, with the parks in question accounting for nearly 60 percent of the total paid attendance in domestic U.S. theme parks. The study clearly confirms the conventional wisdom of the industry, that theme park reinvestment has a strongly positive and highly favorable economic impact on performance. The billboarding of new attractions is essential to the effective promotion of the parks, and new investments begins to generate positive economic returns almost immediately.

Publisher

Harrison Price Company

Client

Marine World Africa USA

Date Original

10-14-1988

Document Type

Report

Identifier

468; DP0004401

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

21 pages

Keywords

Theme parks; Amusement parks; Capital investments; Return on investment; Financial performance

Place

United States

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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