Ex Terra Foundation; Dinosaurs; Exhibitions; Business planning; Economic research; Market research


The Ex Terra Foundation has proposed the development of a traveling exhibit of dinosaur fossils. The exhibit would have a life of four to five years and would be Initiated in North America and then travel to other parts of the world, such as Asia and Europe. The Terra Foundation retained the Harrison Price Company (HPC) to conduct an independent evaluation of the proposed tours market and financial potential. The report has the following sections: Section 1, Introduction; Section 2, brief summary of major conclusions and recommendations; Section 3, the envisioned scope and content of the Dinosaur Project is described in order to establish a framework for the analysis; Section 4, outlines the evaluation process utilized to select candidate North American venues leading to the designation of the most promising sites; general discussion is also provided of other global markets for the exhibit tour; Section 5, the experience of other travelling exhibits is examined, including several recent dinosaur related shows and based on this experience attendance goals for the Dinosaur Project are delineated; Section 6, financial outlook for the project given attendance expectations and other factors; appendices A and B document the venue selection procedure.


Harrison Price Company


Ex Terra Foundation

Date Original


Document Type



253; DP0004367




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

123 pages


Ex Terra Foundation; Dinosaurs; Exhibitions; Financial analysis; Market research; Economic impact analysis



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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