Title - Alternative
Outlook for the Proposed Undersea World Phoenix, Arizona
Phoenix (Ariz.); Public marine aquariums; Design; Business planning; Economic research; Marketing research; Feasibility studies; Tourism
At the request of the City of Phoenix, the Harrison Price Company (HPC) evaluated the proposal to develop a commercial aquarium attraction known as Undersea World in downtown Phoenix. HPC’s analysis was based on a review of the feasibility study for the project prepared by Leisure and Recreation Concepts, Inc. The HPC report has the following sections: concept and site description; capital investments; site orientation map for the proposed Underwater World Aquarium; available market and projected attendance; physical capacity guidelines; attendance history for selected major aquariums; admission price schedule at major aquariums in the United States 1993; yield on adult ticket prices at selected major aquariums; costs of goods sold; operating expenses; pro forma financial analysis; and breakeven analysis.
Harrison Price Company
Phoenix, City of
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
Phoenix (Ariz.); Aquariums; Sea Life Parks; Designs; Master plans; Feasibility studies; Market research; Economic research; Tourism
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company, "Outlook for the Proposed Undersea World" (1983). Harrison "Buzz" Price Papers. 81.