Title - Alternative

Outlook for the Proposed Undersea World Phoenix, Arizona


Phoenix (Ariz.); Public marine aquariums; Design; Business planning; Economic research; Marketing research; Feasibility studies; Tourism


At the request of the City of Phoenix, the Harrison Price Company (HPC) evaluated the proposal to develop a commercial aquarium attraction known as Undersea World in downtown Phoenix. HPC’s analysis was based on a review of the feasibility study for the project prepared by Leisure and Recreation Concepts, Inc. The HPC report has the following sections: concept and site description; capital investments; site orientation map for the proposed Underwater World Aquarium; available market and projected attendance; physical capacity guidelines; attendance history for selected major aquariums; admission price schedule at major aquariums in the United States 1993; yield on adult ticket prices at selected major aquariums; costs of goods sold; operating expenses; pro forma financial analysis; and breakeven analysis.


Harrison Price Company


Phoenix, City of

Date Original


Document Type



617A; DP0004441




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

21 pages


Phoenix (Ariz.); Aquariums; Sea Life Parks; Designs; Master plans; Feasibility studies; Market research; Economic research; Tourism


Phoenix (Ariz.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)


Information Technologies & Resources


University Libraries



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.