Jacksonville (Fla.); Real estate development; Feasibility studies; Market research; Economic research; Tourism


The Partners of Florida Discovery, Inc. proposed the development of a tourist destination complex near Jacksonville International Airport to the north of the city proper and south of the Georgia Slate line. The project was intended to intercept the flow of tourists at the wellhead—the huge volume of auto travelers entering and leaving Florida via I-95, the most heavily used tourist route in the state. Conceptual plans for the project call for a mix of active and passive recreation, in tandem with selected tourist-oriented commercial enterprises, that would in the aggregate create a strong incentive to stop and spend anywhere from a few minutes to a few days in the Jacksonville area. Harrison Price Company was retained to perform the necessary research and consulting services, the findings of which are presented in this report, which has the following sections: introduction, summary of findings, concept of Florida Discovery, site selection, market support and attendance analysis, sizing, financial parameters, and economic impact assessment.


Harrison Price Company


Florida Discovery, Inc.

Date Original


Document Type



262; DP0004369




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

132 pages


Jacksonville (Fla.); Florida Discovery; Site selection; Feasibility studies; Market research; Economic research; Tourism; Real estate development


Jacksonville (Fla.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


Information Technologies & Resources


University Libraries



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.