Vallejo (Calif.); Public marine aquariums; Business relocation; Marketing research; Economic research; Tourism
In 1982, Marine World Africa was evaluating the possibility of relocating its theme park operations from Redwood City, California to an alternative location. Prior to selecting a location and beginning more definitive negotiations with a city, Marine World considered it necessary to determine the probable attendance levels for each of the cities under consideration, and to develop preliminary cost estimates and revenue projections for the optimum location. Accordingly, Harrison Price Company was retained by Marine World to undertake such a study. The report has the following sections: 1) introduction, 2) summary and conclusions, 3) overview of Marine World, 4) Market analysis, 5) alternative locations, 6) projected attendance and estimated facilities requirements, 7) financial analysis. The report includes tables.
Harrison Price Company
Marine World Africa USA
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
Vallejo (Calif.); Marine World; Sea Life Parks; Business relocation; Business planning; Attendance; Market research; Economic research; Tourism
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company, "Economic Feasibility of Relocating Marine World" (1982). Harrison "Buzz" Price Papers. 92.