Subjects

Vallejo (Calif.); Public marine aquariums; Business relocation; Marketing research; Economic research; Tourism

Description

In 1982, Marine World Africa was evaluating the possibility of relocating its theme park operations from Redwood City, California to an alternative location. Prior to selecting a location and beginning more definitive negotiations with a city, Marine World considered it necessary to determine the probable attendance levels for each of the cities under consideration, and to develop preliminary cost estimates and revenue projections for the optimum location. Accordingly, Harrison Price Company was retained by Marine World to undertake such a study. The report has the following sections: 1) introduction, 2) summary and conclusions, 3) overview of Marine World, 4) Market analysis, 5) alternative locations, 6) projected attendance and estimated facilities requirements, 7) financial analysis. The report includes tables.

Publisher

Harrison Price Company

Client

Marine World Africa USA

Date Original

9-1-1982

Document Type

Report

Identifier

471; DP0004415

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

70 pages

Keywords

Vallejo (Calif.); Marine World; Sea Life Parks; Business relocation; Business planning; Attendance; Market research; Economic research; Tourism

Place

Vallejo (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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