Few areas depend, as Florida does, on the expenditures of tourists for economic growth and vitality. To the extent that the number of visitors to Florida can be accurately predicted, the state's visitor industry should, among other things, be able to more effectively gauge seasonal and long-term employment needs, program advertising and promotional expenditures, establish policies for the purchasing of supplies, plan capital outlays for new facilities and expansion, manage inventories, and project tax revenues from tourism activities. In short, timely and reliable tourist projections should allow the state's visitor industry to more effectively and profitably serve those who visit Florida.


Tourism Barometer


Dick Pope Sr. Institute for Tourism Studies


Rosen College of Hospitality Management

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Number of Pages

8 p.





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