1. The median party size of visitors to Wet N' Wild's Summer Night was four. This was consistent in both phases of the survey. 2. Over one third of the respondents decided to come to the Summer Nights event on the day of their visit, one quarter decided a day prior, and one quarter decided 2-7 days prior to their visit. 3. Slightly more than one half of the respondents entered the park after 5 P.M. citing the half price admission and convenient time as their primary motivation for coming in the evening. Only a small proportion of the respondents mentioned the music event as a reason for coming after 5 P.M. 4. Less than half of the respondents mentioned hearing information about Wet N' Wild's Summer Nights prior to entering the park. It should be noted that fewer respondents during the first phase of the study recalled hearing about Summer Nights than during the second phase. 5. The respondents who had heard about Summer Nights noted that they heard the information primarily during a visit to the park, on TV, on the radio, or by word of mouth. During the first phase of the study, WFTV (ABC, Channel 9) was mentioned by almost two thirds of the respondents who recalled hearing about Summer Nights from TV. Respondents from the second phase of the study who recalled obtaining information about Summer Nights mentioned WESH (NBC, Channel 2) most, but almost as many noted WFTV (ABC, Channel 9). Overall, WFTV (ABC, Channel 9) was mentioned most often. 6. During the first phase of the study, the majority of the respondents who mentioned radio as a source of information could not recall which station they were listening to when they heard about Wet N' Wild's Summer Nights. The only stations that were mentioned by first phase respondents were MIX 105 (WBJW FM) and WHTQ Q96. During the second phase of the study, two-thirds of the respondents who recalled hearing about Summer Nights from the radio mentioned MIX 105 (WBJW FM) as the source. They also mentioned WDIZ ROCK 100, WCAT FM Yl06, 102 JAMZ, and STAR 101. 7. Over three quarters of the respondents during each phase indicated that the admission price for Wet N' Wild was a good value for money. 8. The most frequently used facilities at Wet N' Wild were: Black Hole, Raging Rapids, the Wave Pool, Blue Niagara, Lazy River, and Mach 5. The Black Hole was the most enjoyed facility at Wet N' Wild followed by Raging Rapids, Der Stuka, Lazy River, Mach 5, and Blue Niagara. The Black Hole appeared to be more popular during the first phase than during the second phase as was the Raging Rapids. The Lazy River appeared to be more popular during the second phase than during the first. 9. The respondents were more interested in the park rides and attractions than any of the Summer Nights events. They exhibited, however, some interest in the live band, bikini contest, Beach Club, beach games, and Pizza eating contest. 10. The majority of the respondents were very satisfied with their visit and said that were likely to come back. 11. Those who were more likely to revisit Wet N' Wild: a. had a high interest in the park rides and attractions. b. had decided to visit Wet N' Wild 2-7 prior to the visit. c. were local residents 12. Those respondents who thought that the admission price was a good value for money were more satisfied with their visit than those who did not think that the admission price was a good value for money.
Wet N' Wild; Summer Nights
Wet N' Wild
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "Wet N' Wild Summer Nights Impact Study" (1990). Dick Pope Sr. Institute Publications. 54.