The purpose of the focus group sessions was to identify major areas of concern among experienced U.S. residents who traveled to foreign destinations. In particular, the discussions focused on the the image of Spain as a vacation destination and the variables that influence the choice of Spain as a vacation destination. The methodology used was to start each discussion by introducing broad issues of vacation travel, travelling to foreign destinations, and incrementaly narrow down to a full discussion of the Spanish Tourist Product.
Spain; U.S. tourism to Spain
Government of Spain Tourist Office, Madrid
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
Milman, Ady, "Government of Spain U.S. Market Study" (1990). Dick Pope Sr. Institute Publications. 70.