1. Almost one half of the respondents were somewhat familiar with Wet N' Wild while more than one third were unfamiliar. Compared to May 1990 survey, a larger proportion of the respondents (20%) were very familiar with Wet N' Wild. 2. The majority of the respondents (87%) had never visited Wet N' Wild. One half of June respondents who had visited the park, went there within the past two years. About 40% had visited the park over five years ago. 3. The admission fee to Wet N' Wild was perceived to be $15. The park was perceived to appeal more to younger people and to families. The majority of the respondents (around 70%) had no intention to visit Wet N' Wild on their current trip to Central Florida. However, one-fifth said that they were very likely to visit the park. 4. More than half of the respondents visited other water parks around the country and in foreign countries. Typhoon Lagoon and Watermania were the most visited parks by Central Florida tourists. 5. Like in the month of May 1990, billboards, brochures, and TV were the top Wet N' Wild advertising tools noticed by Central Florida tourists. 6. Over three quarters of Central Florida tourists watched television while in Central Florida, mainly during the evening prime time hours. 6. The majority of the respondents did not listen to radio while in Central Florida. The highest frequency of radio listening among those who listened to radio was during the mid morning hours. 7. Those who are more likely to visit Wet N' Wild in the future Spent more vacation days in Central Florida.


Wet N' Wild

Prepared For

Wet N' Wild


The Dick Pope Sr. Institute for Tourism Studies


Rosen College of Hospitality Management

Publication Date


Document Type









Orlando, FL


No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

53 p.





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