1. Almost one half of the respondents were somewhat familiar with Wet N' Wild while more than one third were unfamiliar. Compared to May 1990 survey, a larger proportion of the respondents (20%) were very familiar with Wet N' Wild. 2. The majority of the respondents (87%) had never visited Wet N' Wild. One half of June respondents who had visited the park, went there within the past two years. About 40% had visited the park over five years ago. 3. The admission fee to Wet N' Wild was perceived to be $15. The park was perceived to appeal more to younger people and to families. The majority of the respondents (around 70%) had no intention to visit Wet N' Wild on their current trip to Central Florida. However, one-fifth said that they were very likely to visit the park. 4. More than half of the respondents visited other water parks around the country and in foreign countries. Typhoon Lagoon and Watermania were the most visited parks by Central Florida tourists. 5. Like in the month of May 1990, billboards, brochures, and TV were the top Wet N' Wild advertising tools noticed by Central Florida tourists. 6. Over three quarters of Central Florida tourists watched television while in Central Florida, mainly during the evening prime time hours. 6. The majority of the respondents did not listen to radio while in Central Florida. The highest frequency of radio listening among those who listened to radio was during the mid morning hours. 7. Those who are more likely to visit Wet N' Wild in the future Spent more vacation days in Central Florida.
Wet N' Wild
Wet N' Wild
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Milman, Ady, "Wet N' Wild Marketing Study: Off-site Survey" (1990). Dick Pope Sr. Institute Publications. 75.