Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition
Link to Library Sourced Electronic Textbook
Rosen College of Hospitality Management
Tourism, Events & Attractions
Unlimited User Access (Owned)
Preston, C. A.; Hoyle, Leonard H.; and Preston, Chris, "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition" (2012). eTextbooks for Students. 37.