Durward Long


The story of the revitalization of Tampa, Florida at the end of the nineteenth century is illustrative of many developments accompanying the expansion of cities in that era. Part of the story concerns the attempt to build Ybor City, separate from but adjacent to Tampa, based on immigrant capital and immigrant labor. While Ybor City failed to retain its separateness from Tampa, its cigars - “Hav-A-Tampa, ” “Tampa Nuggets,” “Tampa Straights,” and many others - widely advertised this Florida city. Tampa became famous for cigars even though production began in Ybor City in 1886, and her reputation continues. As late as March 3, 1964, the New York Times reported: “Tampa continues to be the center for the manufacture of the finest and more expensive cigars.”