The Florida real estate boom of the mid-1920s brought unparalleled publicity to Florida. From Jacksonville to Key West city streets were clogged with cars and trucks bearing northern license plates. Swamps were drained and lots on “Venetian canals” were offered for public sale at fantastic prices. Elaborate advertising campaigns, boasting such names as William Jennings Bryan, attempted to lure the Northerner away from snow and ice and into the “Sunshine State.” According to Frederick Lewis Allen, it was “the most delirious fever of real-estate speculation which had attacked the United States in ninety years.”
Niemeyer, Glenn A.
"Oldsmar for Health, Wealth, Happiness,"
Florida Historical Quarterly: Vol. 46:
1, Article 5.
Available at: https://stars.library.ucf.edu/fhq/vol46/iss1/5