The Treaty of Paris signed between France, Spain, and England in 1763, transferred Spanish Florida and French Louisiana to the Mississippi River to Great Britain. With the Proclamation of 1763, this property became British West Florida. Almost immediately an extensive publicity campaign began to attract settlers to the Gulf coast of Florida. Typical of such propaganda were the sentiments of George Johnstone, newly-appointed governor of West Florida: "Upon the whole, whether we regard the situation or the climate, West Florida bids fair to be the emporium as well as the most pleasant part of the New World."
Starr, J. Barton
"Campbell Town: French Huguenots in British West Florida,"
Florida Historical Quarterly: Vol. 54:
4, Article 10.
Available at: https://stars.library.ucf.edu/fhq/vol54/iss4/10