The accompanying document was published first in the New York Journal, November 5, 1767, and was reprinted without alteration half a dozen times. It appeared for the last time on March 24, 1768. It is the first known private advertisement for real estate in the history of the British colony of West Florida. James Thompson, the man who submitted it, was not the first land speculator in the province, but, in his search for customers among the general public in other parts of America, his readiness to cultivate customers of limited means, and his care to advertise property as attractively as possible, his methods resemble those of a modern realtor.
Fabel, Robin F. A.
"James Thompson, Pensacola's First Realtor,"
Florida Historical Quarterly: Vol. 62:
1, Article 6.
Available at: https://stars.library.ucf.edu/fhq/vol62/iss1/6