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Abstract

Over dinners at their country estates and at the stylish Shakespeare Head tavern in London, British aristocrats talked excitedly in 1763 about the prospects of acquiring huge tracts of land in East Florida, a recent prize of the Seven Years War. “We are all East Florida mad,” one potential investor said, describing a “land fever” that prompted his kinsman to abandon prudent caution so as “not to miss a vast future prospect.“ Another aristocrat described the activities of his friends as “a little confused, . . . but you can make allowance for gentlemen settling a Colony over a Bottle of Claret.“

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