At the dawning of the 1970s, the South stood on the verge of a remarkable period of economic and political growth that earned the region the nickname, "Sunbelt South." Whether named for the constant dosage of sunshine the region received as compared with the "snowbelt" of the Midwest and New England, or for the optimism exuded by a region that had hopefully put the tumultuous 1960s behind it, the South stood on the precipice of a new, more progressive future. In the midst of a transformation from their solidly segregationist past to that of a new optimistic, hopeful South reminiscent of Henry Grady's efforts of the 1880s, southern states attracted industry, investment, and commercial development on an unprecedented scale. At the epicenter of this growth stood Florida, a state that played no small part in the region's overall attractiveness. A large and growing consumer pool lured industry and business to Florida and made it the region's fastest growing state. In his study of southern industrialization, James Cobb described Florida's prime position: "The single greatest attraction the post-World War II South could offer market-sensitive industries was Florida's burgeoning consumer pool."1
Harvey, Gordon E.
"The nut with a a Huey Long outlook versus the goblins of fear and distortion: Reubin Askew and the Campaign to Establish the Florida Corporate Profits Tax,"
Florida Historical Quarterly: Vol. 86:
3, Article 4.
Available at: https://stars.library.ucf.edu/fhq/vol86/iss3/4