Nicole C. Cox


In 1925, Tampa's Booster Record and Publishing Company debuted its latest jingle, "Tampa Steps Out," with words and music by Frank W. Salley. The song, and many others like it, promoted the state and the city of Tampa during the 1920s real estate frenzy known as the Florida land boom. Following the United States' long booster musical tradition, Florida songbooks featured colorful pictorial covers designed to function as a sort of billboard depicting the region's charms and progress. City and state developers, hotel proprietors, real-estate salesmen, and other boosters engaged professional songwriters, including the renowned Irving Berlin, to develop original compositions that would highlight their communities.1