Chris Wilhelm


After World War II, Florida crafted a new identity: the Sunshine State. This concept was not solely based on Florida's hot weather and sunny skies although the relationship between sun and water was implicit in the new identity. Tourists enjoyed the sun on boats and beaches, retirees and snowbirds fled northern winters for new sunny coastal cities. The heat of Florida's sunshine was thus balanced by the state's coastal waters. The Sunshine State is a convenient slogan, but Florida is actually defined by its coast. Other states have more sunshine, but none in the continental U.S. have more coastline or coastal waters than Florida.

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