Arete, Sport and Society, American Sport History, Basketball, March Maddness, NCAA Basketball Tournament, College basketball, NCAA, CBS, Money, Corporate sponsorship
NCAA Basketball Tournament; National Collegiate Athletic Association; CBS Television Network; Money; Corporate sponsorship
This year it's the Road to Seattle. And as usual the Road goes through CBS television in New York because in 1989 CBS paid the NCAA $1B(or $143M per year) to guarantee their right to televise all-rounds of the NCAA tournament to the entire nation for seven years. That translated almost immediately into an increase of $30M in annual revenues for CBS, a bonanza of profits for the NCAA, and in 1990 $1.37M for each of the final four teams. Basketball's Final Four is the biggest money machine owned by the NCAA.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "CBS and the NCAA Lovefest" (1995). On Sport and Society. 401.