Arete, Sport and Society, American Sport History, College Football, Bowl Games, Televised sports events, Money
Universities and colleges; NCAA football; Bowls (Game); Televised sports events; Money; Opportunity costs
Every few years I like to take inventory of the Bowl Games. Each football season concludes with these loss leaders for intercollegiate football teams. Almost without exception teams who have been honored with an invitation to a bowl game will lose money with the cost of bowling exceeding the payouts for bowlers. The theory is that the exposure is worth more than real budgetary dollars.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Bowling" (2014). On Sport and Society. 69.