The role of charismatic rhetoric in crowdfunding: An examination with computer-Aided text analysis
Purpose - Social entrepreneurs often make public appeals for funding to investors who are motivated by nonfinancial considerations. This emerging research context is an opportunity for researchers to expand the bounds of entrepreneurship theory. To do so, we require appropriate research tools. In this chapter, we show how computer-Aided text analysis (CATA) can be applied to advance social entrepreneurship research. We demonstrate how CATA is well suited to analyze the public appeals for resources made by entrepreneurs, provide insight into the rationale of social lenders, and overcome challenges associated with traditional survey methods. © 2014 by Emerald Group Publishing Limited.
Research Methodology in Strategy and Management
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Anglin, Aaron H.; Allison, Thomas H.; McKenny, Aaron F.; and Busenitz, Lowell W., "The role of charismatic rhetoric in crowdfunding: An examination with computer-Aided text analysis" (2014). Scopus Export 2010-2014. 9956.