Emotional Solidarity and Destination Loyalty Amid the COVID-19 Pandemic: A Comparison of Two Scales

Keywords

communality; destination loyalty; emotional closeness; emotional solidarity; fairness; feeling welcomed; sympathetic understanding; Tourists

Abstract

This study examined the role that tourists' emotional solidarity with residents serves in explaining their loyalty to the destination they have visited since the COVID-19 pandemic, between May and August of 2020. In so doing, the original Emotional Solidarity Scale (ESS) and the modified ESS were utilized, where their dimensions were considered as predictors of destination loyalty. All ESS dimensions were significant predictors, but the original ESS dimensions explained greater variance in destination loyalty (36.4%) than those of the modified ESS (22.0%), and the difference was statistically meaningful. The results attest to the importance of emotional solidarity to destinations' success amid the pandemic.

Publication Date

9-2021

Original Citation

Woosnam, K. M., Joo, D., Aleshinloye, K. D., & Denley, T. J. (2021). Emotional solidarity and destination loyalty amid the COVID-19 pandemic: a comparison of two scales. Journal of Travel & Tourism Marketing, 38(6), 541–553. https://doi.org/10.1080/10548408.2021.1969317

Document Type

Paper

Language

English

Source Title

Journal of Travel & Tourism Marketing

Volume

38

Issue

6

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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