Recollection of the Sea Cruise: The Role of Cruise Photos and Other Passengers on the Ship

Keywords

Cruise travelers, luxury cruise, experience economy, recollection, behavioral intentions, photo purchase, interaction with other customers

Abstract

This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.

Publication Date

12-10-2015

Original Citation

Kang, J., Manthiou, A., Kim, I., & Hyun, S.H. (2016). Recollection of the sea cruise: The role of cruise photos and other passengers on the ship. Journal of Travel & Tourism Marketing, 33(9), 1286-1308.

Number of Pages

1286-1308

Document Type

Paper

Language

English

Source Title

Journal of Travel and Tourism Marketing

Volume

33

Issue

9

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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