Managing the Experience Co-Creation Process in Tourism Destinations: Empirical Findings from Naples

Keywords

Tourism experience; Co-creation; Tourists' satisfaction; Tourists' level of expenditure; Tourists' happiness

Abstract

The aim of this study is to investigate the main antecedents and consequences of experience co-creation in tourism. Based on an in-depth literature review, a survey was designed, and data was collected from 385 tourists visiting Naples, Italy. A path analysis revealed that the interactions among tourists and tourism service providers and the active participation of tourists are antecedents of experience co-creation in the tourism industry. Experience co-creation positively affects the satisfaction of tourists, their level of expenditures, and their happiness. Study results also revealed that the attitude of tourists of sharing their experiences with others does not influence experience co-creation. As one of the first studies in this area in the field of tourism, this study contributes to the body of knowledge by proposing and empirically testing a model that shows three antecedents and three consequences of experience co-creation in tourism.

Publication Date

1-1-2017

Number of Pages

264-277

Document Type

Article

Language

English

Source Title

Tourism Management

Volume

62

College

Rosen College of Hospitality Management

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